Your identity/logo is the visual face of your business so it is vital that you get it right, and maintain future integrity and professionalism.
It should impress the audience, emotionally engage the right market and professionally communicate who you are. Successful logos are memorable, generate the right response and connect for the long term.
The makeup of a logo can take a few different forms. Quite often the simplest is created with predominantly text only, where the corporate name is designed in a suitable and engaging style from either a hand crafted or commercial font. Alternatively a symbol or icon is developed along with the corporate name to visually represent the brand. It may be flat, illustrated or image based, or a combination.
Your logo is the most visible and tangible part of your brand, but a logo is not a brand.
So what is a brand?…
Your brand is who you are, who you want to be and who people perceive you to be.
People often think a logo is a brand because it’s tangible and visible, however a logo is like a suit on a man or a dress on a woman, it’s only a part of that whole person. A brand is the whole character and personality of a product or business and contains elements that can’t readily be touched or seen, such as your culture and how you communicate with customers.
Your brand strategy is how, what, where, when and to whom you communicate.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. And the added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. (Nike comes to mind)
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires that you answer these questions:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
We can help you with the above and a few aspects of our services in building your brand include:
- Logo design
- Developing a tagline
- Brand messages
- Brand integration
- Marketing material
PRINT / PACKAGING / SIGNAGE
Printed communication material still plays a crucial role in marketing and relaying your messages clearly and professionally. And where would we be without packaging and signage?
With many years’ experience in design for printed material, we can work with you to compile the right blend of images, graphic elements and text to produce impressive marketing collateral
Effective packaging design should make a product stand out and jump off the shelf!
Wine labelling/ packaging is crucial to selling so much of the wine on the market, especially at the lower price points.
Have you developed a great product? Let us help you package it and beat the competition.
When it comes to printing and manufacturing, we’ve built strong partnerships with experienced professionals to produce quality products that arrive on time and at a fair cost.
What is styling?
So what we do when styling and/or directing a photo shoot is to conceptualise and plan the shot/s, source props, then put it all together for the right feel, balance and layout to suit the requirements.