Just as the designer must have a clear understanding
of your service or product, its marketplace and your goals, as
a buyer of design services, you will benefit from an understanding
of the graphic
design process.
If you have the knowledge to manage your projects
better, you have the potential to gain the most from the graphic
design consultancy.
Quite often there is a temptation to ‘crunch’ the
time allowed for graphic design. Clients who face this temptation
should remember that
reproduction processes, such as printing and electronic publishing,
are ‘garbage-in’, ‘garbage-out’ processes.
If you want to ensure that your investment in graphic design and
marketing is maximised, ensure that the input, design and artwork
are right.
