Your logo is the visual face of your business so it is vital that you get it right, and maintain future integrity and professionalism.
It should impress the audience, emotionally engage the right market and professionally communicate who you are. Successful logos are memorable, generate the right response and connect for the long term.
The makeup of a logo can take a few different forms. Quite often the simplest is created with predominantly text only, where the corporate name is designed in a suitable and engaging style from either a hand crafted or commercial font. Alternatively a symbol or icon is developed along with the corporate name to visually represent the brand. It may be flat, illustrated or image based, or a combination.
Your logo is the most visible and tangible part of your brand, but a logo is not a brand.
So what is a brand?…
Your brand is who you are, who you want to be and who people perceive you to be.
People often think a logo is a brand because it’s tangible and visible, however a logo is like a suit on a man or a dress on a woman, it’s only a part of that whole person. A brand is the whole character and personality of a product or business and contains elements that can’t readily be touched or seen, such as your culture and how you communicate with customers.
Your brand strategy is how, what, where, when and to whom you communicate.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. And the added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. (Nike comes to mind)
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires that you answer these questions:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
We can help you with the above and a few aspects of our services in building your brand include:
- Logo design
- Developing a tagline
- Brand messages
- Brand integration
- Marketing material
We offer a variety of solutions to match your needs and your budget.
Even our most affordable sites incorporate important features such as being mobile-friendly, so your customers, along with Google, can see you.
We look at your needs and select from a huge range of online components which we put together to provide the right solution.
We use WordPress as content management system because our clients find it is extremely user-friendly, whist being robust and with a large range of themes and plugins.
Do you need to add an online shop, an event booking system, links to various social media platforms, or to an email subscription service? These can easily be added with WordPress plugins. The large range of WordPress Plugins provide solutions to almost all the imaginable additional functionality you might require. We can also write custom plugins if your situation is so unique that an off-the-shelf solution is not available.
We can advise on how best to incorporate all aspects of your online marketing, and once your site is complete we can look at the best way to provide for it’s ongoing maintenance.
And we can also organise website hosting and domain name registration for you at very affordable prices.
CONTENT MARKETING & SOCIAL MEDIA
Marketing your business online is not only powerful and accessible, but for some organisations it is now essential. From digital newsletters to blogging and social media, this whole area is now known as Content Marketing.
Ok let’s look at a part of Content Marketing – Social Media. What the heck is a blog, hashtag or tweet anyway? You possibly think social media just equals facebook, but there are now so many social media platforms and each one is different.
What will work best for one type of business may not be the best choice for another.
We can give you some advice as to what will work best for you, or in many cases manage your social media exposure for you, or with you.
Together we can help you discover:
What are my objectives?
Who should I be targeting?
Which are the best platforms for my business?
How do I generate words and images to post?
How do I plan and manage it all?
If you need a bit more help with content marketing, or you know you need to jump on board but don’t know where to start… let’s chat.
PRINT / PACKAGING / SIGNAGE
Printed communication material still plays a crucial role in marketing and relaying your messages clearly and professionally. And where would we be without packaging and signage?
With many years’ experience in design for printed material, we can work with you to compile the right blend of images, graphic elements and text to produce impressive marketing collateral
Effective packaging design should make a product stand out and jump off the shelf!
Wine labelling/ packaging is crucial to selling so much of the wine on the market, especially at the lower price points.
Have you developed a great product? Let us help you package it and beat the competition.
When it comes to printing and manufacturing, we’ve built strong partnerships with experienced professionals to produce quality products that arrive on time and at a fair cost.
What is styling?
So what we do when styling and/or directing a photo shoot is to conceptualise and plan the shot/s, source props, then put it all together for the right feel, balance and layout to suit the requirements.